OUR STORY
"Jacks of All Trades, Master of Brands" isn’t just a tagline—it’s our philosophy.
BlackJax Collective was founded by Anissa Jacks as a tribute to her late father, a dedicated basketball and golf coach who poured his passion into developing athletes. Inspired by his commitment to mentorship and excellence, Anissa created BlackJax Collective to carry forward his legacy—using his last name, Jacks, as a foundation for something bigger.
What began as a personal mission has evolved into a family-driven venture. As Anissa leads the agency’s growth, her brother, John, will eventually take the helm of expanding BlackJax Collective into the entertainment industry. Together, they envision the agency as a powerhouse in creative brand management.
At BlackJax Collective, creativity meets strategy. Like the game of blackjack—where skill, intuition, and calculated risks lead to success—we bring a winning combination of innovation and expertise. Our approach goes beyond traditional branding; we craft authentic, impactful identities that resonate both on and off the field. From athlete representation to social media marketing, we ensure every brand we touch is built for long-term success.
This isn’t just a business; it’s a legacy in motion.
OUR VALUES
PASSION
We're obsessed with creating exceptional experiences in the sports & entertainment industry.
INNOVATION
We embrace new trends and technologies to stay ahead of the curve.
COLLABORATION
We believe in the power of teamwork and partnership.
CREATIVITY
We believe in bold, innovative ideas that set our clients apart in the competitive landscape.
AUTHENTICITY
We value genuine connections and honest communication.
EMPATHY
We understand your world and aim to create lasting, meaningful change within.
OUR FOUNDER
Creative Brand Strategist
Anissa Jacks
FOUNDER/CEO
With a career rooted in sports and marketing, Anissa has honed her expertise in brand development, creative strategy, and athlete representation. Her diverse client roster, including NFL athletes and sports podcasts, showcases her ability to elevate brands through innovative content and strategic partnerships. Anissa's work continues to resonate across the industry, blending bold creativity with a deep understanding of sports culture.
As a lifelong sports enthusiast and daughter of a basketball coach, Anissa Jacks witnessed firsthand the stories that unfold beyond the game—stories of resilience, ambition, and identity. With this foundation, Anissa pursued a career in marketing, honing her skills at some of the industry's most respected organizations.
Seeing a gap in the market for truly personalized and strategic brand management, Anissa founded BlackJax Collective with a vision to help athletes and sports professionals build brands that are as dynamic and multifaceted as their careers. Today, BlackJax Collective is more than just an agency—it's a partner in your journey, committed to helping you achieve your full potential both on and off the field.
Our Team
Anissa Jacks
Founder & CEO
As a lifelong sports enthusiast and daughter of a basketball coach, Anissa Jacks witnessed firsthand the stories that unfold beyond the game—stories of resilience, ambition, and identity. With this foundation, Anissa founded BlackJax Collective with a vision to help athletes and sports professionals build brands that are as dynamic and multifaceted as their careers.
Our FOUNDER
Anissa Jacks
Founder/CEO
With a career rooted in sports and marketing, Anissa has honed her expertise in brand development, creative strategy, and athlete representation. Her diverse client roster, including NFL athletes and sports podcasts, showcases her ability to elevate brands through innovative content and strategic partnerships. Anissa's work continues to resonate across the industry, blending bold creativity with a deep understanding of sports culture.
As a lifelong sports enthusiast and daughter of a basketball coach, Anissa Jacks witnessed firsthand the stories that unfold beyond the game—stories of resilience, ambition, and identity. With this foundation, Anissa pursued a career in marketing, honing her skills at some of the industry's most respected organizations.
Seeing a gap in the market for truly personalized and strategic brand management, Anissa founded BlackJax Collective with a vision to help athletes and sports professionals build brands that are as dynamic and multifaceted as their careers. Today, BlackJax Collective is more than just an agency—it's a partner in your journey, committed to helping you achieve your full potential both on and off the field.
Our Founder
As a lifelong sports enthusiast and daughter of a basketball coach, Anissa Jacks witnessed firsthand the stories that unfold beyond the game—stories of resilience, ambition, and identity. With this foundation, Anissa founded BlackJax Collective with a vision to help athletes and sports professionals build brands that are as dynamic and multifaceted as their careers.